One of the most important considerations in working with an RTB bidder is designing the data pipeline by which auction, bid, and win events are processed and analyzed.
Unlike DSPs, with the Beeswax Bidder-as-a-Service technology you can access the full, unfiltered stream of RTB events, in much the same way you would if you were building a bidder from scratch.
The first consideration for designing your data pipeline is whether you prefer to get the data in batch form, or as a continuous stream. For the very high-volume data, like auction logs, Beeswax only supports batch data. For win logs (impressions) Beeswax supports both methods, and there are pros and cons to each:
|Batch||Hourly or daily files of data placed in an S3 bucket.||Fairly easy to ingest, fault tolerant||Delay in utilizing data. Also may include many files written per hour.|
|Stream||Near real-time data in JSON or protobuf format sent over http or to AWS Kinesis||Use data as fast as you can process it||Higher cost and complexity to support data ingestion|
Column definitions, protobuf mapping, field lists and a data dictionary can be found in the is publicly-accessible Microsoft Excel file on Github: Beeswax Log File Header Definitions and Proto Mapping.
Beeswax makes multiple types of data available from Stinger as described in the chart below. Based on your use case you may need some, or all of this data. Because some of this data can be quite large, additional fees may apply (contact your Account Manager for more information).
A more comprehensive description of these log types and implementation details can be found in this publicly-accessible Microsoft Excel file on Github: Beeswax Log Summary.
|Data Type||Description||Batch Field Manifest||Column Definitions and Protobuf Mapping|
|Auctions||The auction request from the exchange, normalized to OpenRTB fields.||auction_log_headers.csv|
|Bids||The bids returned from the Bidding Agent to the exchange, whether the auction was won or not.||bid_log_headers.csv|
|Conversions||The conversions recorded by Beeswax||conversion_log_headers.csv|
|Attributed Conversions||The conversions recorded by Beeswax, attributed back to an auction||attributed_conversion_log_headers.csv|
|Losses||Loss logs provided by a limited number of exchanges (Google)||bid_response_feedback_logs.csv|
|Wins||The winning auctions (impressions), clicks, and events (video plays, etc)||win_log_headers.csv||ad_log.proto|
|Segments||All 1st party and 3rd party segments available on the auction||segment_log_headers.csv|
Updated over 1 year ago