The Targeting API (
targeting_template) has been upgraded as part of the Buzz 2.0 API. We strongly recommend you use the new
targeting-expressionsendpoint. Read more about targeting using the new API.
A Targeting Template contains the values to target in the ad server or bidder. A Line Item must be associated with an active Targeting Template in order to go live. Typically there will be a 1-1 relationship between these objects, but Buzz supports a Targeting Template that can be shared across Line Items.
- Buzz is set up with two Strategies, one for banners and one for video. The Strategies are the same, except the Video one has an extra Targeting Module,
VIDEO_PLACEMENTthat allows targeting by pre-roll, vs mid-roll, vs post-roll.
- A Targeting Template is created with the Video Strategy.
- The Targeting Template values can now include key-value pairs associated with the
VIDEO_PLACEMENTmodule, and will be validated against those criteria.
Updated about 2 years ago