Beeswax

List of Bidding Strategy Modules and Keys

Default Strategies

Buzz includes four default Bidding Strategy modules and keys as shown below.

Module

Key

Required

Example

Validation

CPC

ecpc_target

Yes

"ecpc_target":1.23

A positive numeric value should be provided

max_bid

Yes

"max_bid":5.00

A positive numeric value should be provided.

CPC_PACED

ecpc_target

Yes

"ecpc_target":1.23

A positive numeric value should be provided

max_bid

Yes

"max_bid":5.00

A positive numeric value should be provided.

CPM

cpm_bid

Yes

"cpm_bid":1.23

A positive numeric value should be provided.

CPM_PACED

cpm_bid

Yes

"cpm_bid":1.23

A positive numeric value should be provided.

CPM_OPTIMIZED

cpm_bid

Yes

"cpm_bid":1.23

A positive numeric value should be provided.

VCR

cpm_bid

Yes

"cpm_bid":1.23

A positive numeric value should be provided.

target_vcr

Yes

"target_vcr":75.5

A positive numeric value under 100 should be provided.

VCR_PACED

cpm_bid

Yes

"cpm_bid":1.23

A positive numeric value should be provided.

target_vcr

Yes

"target_vcr":75.5

A positive numeric value under 100 should be provided.

Custom Strategies

An instance of Buzz can be set up by an administrator to use custom bidding strategies with up to five custom fields.

The custom fields have the un-imaginative names param_1, param_2 ... etc. and are all strings.

The custom fields can be given user-friendly names (my special param) and set to validate as integers, strings, or numeric values. They can also be required or optional, and can have set default values. For more details, please contact an administrator.

Updated about a year ago


List of Bidding Strategy Modules and Keys


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