Creative Attributes describe the Creative object such as which Advertiser it belongs to, whether it is uses Flash, whether it has objectionable content, etc. These attributes are important because they are used by the ad server/bidder to better match creatives with available inventory.
Like Targeting Modules, Buzz supports a flexible approach to defining Creative Attributes to be used in filtering valid creatives for a given impression. Creative Attributes are stored as JSON within the creative_attributes
field of the Creative object. A list of valid Creative Attribute modules and keys is here: List of Creative Attribute Modules and Keys.
Setting Creative Attributes
As you read the Buzz documentation you may notice that many different objects include either creative_attributes
or attributes
fields, This is because Creative Attributes within the Creative object are actually set in many ways within Buzz, often without any direct setting by the API. The table below summarizes the ways in which Creative Attributes are set:
Object | Effect on Attributes |
---|---|
Advertiser | The |
Creative | Creative Attributes can be set manually on the Creative when submitted through the API. |
Creative Asset | Several Creative Attributes will be automatically set within the Creative when associated with the asset. The attributes will vary depending on the rendering type of the Creative Template used. For example, if the template is set for VAST, the |
Creative Template | The |
Video Asset | When uploading a Video Asset the |
JSON Structure
The Creative metadata JSON has the following fields:
Key | Example value | Description |
---|---|---|
module_name |
| The overall statement can include any number of modules, but each module may only appear once |
key |
| Keys are defined in the modules. For a list of modules and keys, see List of Creative Attribute Modules and Keys. |
values |
| A list of values corresponding to the key. |
Example JSON
{
"advertiser": {
"advertiser_category_id": [6]
},
"technical_attribute": {
"ksize": [6]
}
}
Updated 10 months ago
What's Next
List of Creative Attribute Modules and Keys |