We have added a number of useful resources to the 2.0 API that allow you to query the first- and third-party Data Providers, Segments and Categories. A "third-party" segment is one provided by a Data Provider such as Oracle, Integral Ad Science, or others. A "first-party" segment is one owned by the Account, or shared from another Account in the same instance.
We have added various resources relating to Roles to the 2.0 API. These include:
A new field
bid_shading_win_rate_control has been added to the
bidding JSON within the Line Item object. This field controls how "aggressive" the bid shading algorithm will be in trying to lower bids. For more information see also Bidding Strategies.
In order to support Apple's SKAdNetwork conversion tracking, new fields have been added to the Advertiser, Campaign, and Line Item objects. See the API reference for those objects for more details.
The Buzz 2.0 Reporting APIs are now available. These are more modern, flexible, and powerful than the legacy
We’ve added several fields to log files.
We are entering an open beta period for our new bid shading product, that automatically reduces bids based on historical prices while maintaining win rates. The Bidding Strategies description and the Line Items reference were both updated to add a new